Plot Creative is a full service, arts-focused marketing agency and creative collective with a track record of vastly increasing the reach of arts organizations in Canada. We reach new audiences and break new ground by combining years of experience in the arts world with cutting edge methodology and a willingness to play. 

We specialize in theatre, and our methods work for music, visual art, museums, and film. We lift up Canadian arts by showing audiences what they’re missing.

Plot Creative was born out of an unanswered question: why is it so hard to find a marketing agency who understands the arts in Canada? Jared Davidson was working as a theatre marketing director and got tired of contracting out work to agencies that didn’t understand the product. They didn’t read the plays, they didn’t come to the shows, and they continually tried to sell a product in a way that didn’t appeal to arts consumers. So he just started doing everything in house. This is that house. 

We understand the product. We have been working as arts marketers for decades and we know what works. We stay on top of trends. We look for new solutions. We are researchers, artists, producers, filmmakers, and industry professionals. We are Plot Creative.

Our Philosophy

Great marketing shouldn’t feel like lying. A marketer’s job is to build trust between you and your audience. After all, you want them to come back, don’t you? 

Part of making your brand strong is presenting a trustworthy, clear voice. When everyone else is inventing hyperbolic phrases for their art, we are direct.